Music Marketing 3.0: Sound Graffiti by Kitsuné x CNNCTD+

In celebration of their latest compilation release, titled Kitsuné America, the Parisian record label has installed 15 listening stations around the city of New York. Featuring upcoming talent from US bands such as DWNTWN, Giraffage, Emil & Friends and Selebrities, the compilation album Kitsuné America was made available to fans in New York City, who could listen for free at one...

LRG Artist Driven Asia Tour: Hong Kong

As part of a two part series LRG Artist Driven, team members Pose, Vizie, and Steel headed east to find inspiration and share their passion for graffiti with local writers. The first part of the journey took them to Bangkok, Thailand’s capital city, and this second part of the trip takes the three American writers to Hong Kong. Here they hooked up with local writers Xeme and...

Strappy: NFC Ads Sent Straight to Your Smartphone on Your Commute

As if we weren’t consistently bombarded by media ads, Japanese advertising company Shunkosha has developed a new surface for interactive advertising in the Tokyo subway. Called ‘Strappy,’ the program has been running as an experiment for the past few weeks and uses FeliCa near field communication (NFC) technology to send the user’s phone to a URL when touched. Over 70...

Red Bull Beat Suite: Turn your Tweets into Beats

Red Bull teamed up with creative agency Tequila\ Sydney to build a web platform that enables users to turn tweets into beats. The Beat Suite Tweets is an interactive website where a tweet is analyzed by a complex algorithm and translated into a mini soundclip. The server detects the words and patterns in each tweet, determining if it is a happy or sad tweet based on a “sentiment...

H&M 2012 Fall Mens Lookbook

Although summer is officially approaching, H&M has rolled out their Fall 2012 Mens lookbook. The collection consistes of many clean, tailored looks featuring pieces such as suit jackets, turtleneck sweaters, tailored pants, chinos, cords and mid-thigh coats. The pieces are then paired with similarly upscale accent pieces like leather brogues, gloves, scarves and colored socks....

The River Fall/Winter 2012 Mens Lookbook

We have a soft spot for Japanese designers, what can we say? They make dope product and have style. The River is a brand which hasn’t really broken outside of its homeland yet, but with the way this line looks that shouldn’t last too much longer. The Fall/Winter collection seems to be inspired by UK Fashion (which is really the driving force behind most fashion trends...

The KNÄPPA Cardboard Digital Camera by IKEA

Check out this latest innovation by Swedish furniture company Ikea. Ikea has introduced the KNAPPA Cardboard Digital Camera. Yes, a camera made of cardboard. How much is it? Its free and believe it or not, you don’t have to spend hours assembling it with the help of a set of directions with no printed words. The KNAPPA camera will be given out for free at IKEA stores to promote...

W Hotel to Host NYC’s First Instagram Exhibition

Once again a highly touted brand has embraced the photo sharing app and incorporated it into its marketing and brand awareness campaign. Instagram‘s influence is like none other in the history of social media and apps. New York’s W Hotel, in partnership with Instagram NYC, will launch NYC’s first Instagram photography exhibit. The Times Square hotel has invited 6 mobile...