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Marketing & Campaigns


Advertising, Campaign, Marketing, Social Media, Digital Marketing, Viral marketing

Raquel Zimmerman x LCD Soundsystem featured in YSL’s A/W 2011 Collection Video

Raquel Zimmerman x LCD Soundsystem featured in YSL’s A/W 2011 Collection Video
In YSL’s latest video, model and muse Raquel Zimmermann strikes a pose like there’s nothing to it. The in-demand model—just seen dancing her shoes off in another viral video for Lanvin, works her way through a range of poses and all 14 looks from the line’s latest A/W 2011-2012 collection. This includes a mostly black-and-white selection of stunning pantsuits, tweed match sets,...

Polaroid 50 | 50 | 50 Exhibition features work by Artists, Designers, Photographers & Entertainers

Polaroid 50 | 50 | 50 Exhibition features work by Artists, Designers, Photographers & Entertainers
When we first learned about Lady Gaga taking over as Creative Director of Polaroid, we couldn’t help but to be intrigued with the possibilities. As an artist, Gaga is one who definitely thinks outside of the box. The Made in Polaroid exhibition is more proof of this. The Made in Polaroid exhibition features over 60 works created by a mix of artists, designers, photographers,...

How Influential is Hip Hop? The Tanning Effect by Steve Stout

How Influential is Hip Hop? The Tanning Effect by Steve Stout
Former music executive Steve Stoute presents The Tanning Effect video series coinciding with his new book “The Tanning Of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy.” Stoute takes a closer look at how pop culture transformed a generation of listeners and created a new global marketplace. In the videos, Stoute sits down with Jay-Z, Pharrell Williams,...

Rihanna x Emporio Armani: 2011 F/W Campaign

Rihanna x Emporio Armani: 2011 F/W Campaign
After a successful run with Megan Fox as the spokes woman, italian design house Emporio Armani has chosen none other than pop sensation Rihanna as the newest face (and body) of Giorgio Armani’s Emporio Armani Underwear and Armani Jeans. Now sporting a blonde look, Rihanna looks poised for another big year after winning a Grammy Award and selling over 20 million records in 2011. The...

Bringing the Past to the Present: Ace Hotel x the Impossible Project

Bringing the Past to the Present: Ace Hotel x the Impossible Project
  The Ace hotel in New York City has certainly garnished its reputation with its collaborations and now, it is teaming up with The Impossible Project. The Impossible Project started in October 2008 by saving the last Polaroid production plant for instant film in the Netherlands. Currently, Impossible continues to produce brand new and unique instant films for Polaroid photography...

The Smirnoff Nightlife Exchange Project 2011

The Smirnoff Nightlife Exchange Project 2011
How many times have you been proud to say, ‘I was there!’? Some experiences are completely unforgettable and you’ll talk about them for years, revelling in the fact you were there. If you also want to tell what makes your nightlife most original, enter for a chance to BE THERE on Smirnoff facebook page! This is the Smirnoff Nightlife Exchange...

Inked Girl Episode 2 featuring Alesandra Nicole

Inked Girl Episode 2 featuring Alesandra Nicole
Produced as part of Ink Magazine‘s September issue, this short video gives viewers a glance into what it’s like to shoot a cover spread with one of the publication’s infamous tatted-up models. This month, Alesandra Nicole posed for the shoot, discussing her ink and her career along the way. Definitely worth checking out for fans of tattoos, girls or all of the...

Carine Roitfeld x Barney’s New York Present Carine’s World

Carine Roitfeld x Barney’s New York Present Carine’s World
There are few women in the fashion industry who are admired as much as Carine Roitfeld. Designer muse, former-fashion editor, and all around glamorous style icon, Carine’s latest gig has included the title of retail revolutionary. As part of a collaboration with Barneys’, comes the debut of ‘Carine’s World‘ — a stylish new Barneys’ Fall 2011 Women’s Campaign...