Heineken’s Social Bottle Opener Uses Social Media to Invite Your Friends Over For Beer (Video)

Max Arlestig and Maximilian Gebhardt from the Miami Ad School in Hamburg, Germany created the video below for a student project. The video encompasses using social media as a social bottle opener. Entitled ‘Heineken – The Invite’, the user connects to their Facebook page via Bluetooth and when you pop open a beer, it creates an event at your location. Your local friends can...

Starwood Hotels x Foursquare: Introduce Loyalty Program

Starwood Hotels, a hotel chain which includes W Hotels, Sheraton, Westin, St Regis and Four Points, has begun a partnership with Foursquare that will allow members to earn rewards based on a check-in points based system. Members who connect their SGP accounts with Foursquare and who check in to participating hotels will earn 250 Starpoints points whenever they confirm a reservation....

Gourmet Footwear Spring 2011 Collection (Video)

For those who haven’t seen it yet, the new Gourmet Spring 2011 collection is here and shines a new light on the brand. Directed by Jason Bergh, the Gourmet Spring 2011 video highlights key pieces from the collection and offers creative way to showcase some new products. Watch it below. Gourmet Spring Collection 2011 from Gourmet NFN on...

21st Century Music Marketing: Moby Launches New Album With Soundcloud & Instagram

Techno & House Musician Moby has taken the album stream to a new level by launching a microsite to premiere his new album titled, Destroyed, that utilizes Soundcloud and Instagram. ‘Destroyed’ is a combination of album/photo book, written and created by Moby during the late night hours while touring. The book features photos from tour and both will be released on May...

Karl Lagerfeld Reveals Chanel Cruise 2012 Collection

Check out the latest from Karl Lagerfeld and Chanel, the 2012 Chanel Cruise collection. Of course, it’s black and white, and modeled by Saskia de Brauw. More images below....