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Marketing & Campaigns


Advertising, Campaign, Marketing, Social Media, Digital Marketing, Viral marketing

NYC’s Andaz Hotel hosts “TBD Art” Rotating Art Series

NYC’s Andaz Hotel hosts “TBD Art” Rotating Art Series
The Andaz 5th Avenue in New York City is hosting a rotating art series called tbd Art. This artist-in-residence program features diverse artists with different styles, who each paint a mural of their “View of New York – Today” on the doors leading to the hotel bar downstairs. The artists also offer exclusive experiences for guests at the hotel. In December, hotel dwellers...

Rihanna for Armani Underwear [Video]

Rihanna for Armani Underwear [Video]
A while ago we showed you the latest Rihanna denim and underwear ad campaign for Emporio Armani. Today the new TV commercial accompanying the campaign released and the singer could not look any sexier. Check out the commercial here...

Cole Haan to Use NYC’s Subway as its Runway

Cole Haan to Use NYC’s Subway as its Runway
Its been often said that the streets of New York are often like a fashion runway show. This city is a melting pot filled with people, personalities, styles, and tastes ranging from all over the world. Some might even suggest the range extends beyond worldly limits. Its not uncommon to see someone dressed in a cool or unusual way on these streets or on the subway. Luxury fashion...

Jay-z to Perform ‘Interactive Concert’ at SXSW, Amex to Provide Live Stream

Jay-z to Perform ‘Interactive Concert’ at SXSW, Amex to Provide Live Stream
SXSW has a jam packed line up music line up which just an added hint of star power. Jay-Z will be heading down to Austin, Texas for a performance like none other. Jay-Z has teamed up with American Express to live-stream his performance for everyone who isn’t able to attend the highly anticipated music melee to see. Jay-Z will perform on Monday, March 12 and his performance will...

Halo 4 – First Look [Video]

Halo 4 – First Look [Video]
Halo fans, get ready because Master Chief is back in Halo 4. The upcoming fourth installment of the legendary Halo franchise will mark the first time the game wasn’t developed under the auspices of Bungie, the studio that originally created the series for Microsoft. Instead, 343 Industries is responsible for Halo 4, which features moderately redesigned armor for Master Chief, along...

Social Media x Fashion: Volga Verdi Offers Discounts Based on Your Social Influence

Social Media x Fashion: Volga Verdi Offers Discounts Based on Your Social Influence
Marketers have long known that consumers vary widely in terms of their influence over others, but today’s social networks are making those differences plain for all to see. Aiming to zero in on the shoppers with the widest social clout, Volga Verdi is a California-based fashion brand that offers its customers discounts depending on the number of friends, followers or fans they have...

Agent Provocateur: ‘The Muse’ Starring Mylene Jampanoï [Video]

Agent Provocateur: ‘The Muse’ Starring Mylene Jampanoï [Video]
Mylene Jampanoï stars in Agent Provocateur’s Spring Summer 2012 campaign. This film shows a softer, more romantic type of erotica. A feminine sensuality rather than unabashed sexuality, inspired by the dreamy mood, colours and romanticism of the collection. Watch the video below....

Nike+ FuelBand – The Inside Story [Video]

Nike+ FuelBand – The Inside Story [Video]
“The entire insight behind the Nike+ FuelBand is motivation…” While it is as simple as a desire to accomplish more, the technology behind the Nike+ FuelBand is a complex myriad of propositions. Literally a wrist worn computer, Nike‘s Stefan Olander and Kwamina Crankson had to simplify the device to little less than a common wrist watch. See the inside story of the Nike+...