David Webb F/W 2011 Ad Campaign by Terry Richardson & Styled by Carine Roitfeld

Two fashion icons: Terry Richardson and Carine Roitfeld have come together for jewelry designer, David Webb’s, newest fall ad campaign. Styled by Roitfeld and shot by Richardson, model Eniko Mihalik can be seen holding plastic, plaid-shirted Terry Richardson dolls — for David Webb’s three-image Fall 2011 jewelry campaign.

This is the company’s first set of ads in over 20 years, says new Webb co-owner Sima Ghadamian, who hired Roitfeld and Richardson to help reinvigorate the brand. “We wanted to reintroduce David Webb to the world with a new look, but with having all of the original designs he made when he was the biggest designer of his time,” Ghadamian added, describing the three ads as “sexy, young, abundant” and “full of saturated color.”

The campaign is accompanied by a behind the scenes video which can be seen below.