Eco-Friendly Fashion: H&M ‘Conscious Collection’ Hits Retail

Companies are going green like never before. As part of its ongoing commitment to sustainability, H&M has launched another “Conscious Collection,” parts of which hit retail this past week and is also available on line.

The collection which is for women, men and children is made from adapted and greener materials such as organic cotton, Tencel® and recycled polyester.

“It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M Head of design.

From the little bit that we’ve seen, this collection not only is good for the planet, but it also looks good, which should keep you looking good and feeling good . The dress featured below is made from woven, organic hemp and silk fabric and is priced comfortably at $79.99. Check out more from the women’s line below.