“What’s that jacket? Margiela?” Well pretty soon, it could be. The rumors were finally put to rest this morning as Swedish fashion giant HENNES & MAURITZ, aka H&M, officially announced its upcomming collaboration with MAISON MARTIN MARGIELA.
One of most important as well as influential entity in the world of fashion, MAISON MARTIN MARGIELA, led by its reclusive founder, designer Martin Margiela, transformed the standards set by previous fashion icons and implemented an almost experimental approach, part conceptual art and part scientific methodology, to fashion design. And though the label is now wholly own and operate by Diesel, the denim maker’s CEO, Renzo Rosso, still emphasized the necessities to maintain Margiela’s visions in his namesake label. And the exact same exploratory concepts will be in the this collaboration project with H&M as well. The project will see capsule collections for men and women, both set to be available worldwide on November 15th, 2012. See brief video introductions of both collections below.