Macy’s Rethinks the Dressing Room Experience

Using a unique blend of augmented reality, app technology, and social media, Macy’s and LBi have re-invented the dressing room experience, called the Macy’s Magic Mirror, for New Yorkers visiting Macy’s Herald Square store through November of this year.

Customers enter a dressing booth outfitted with with a 72-inch multi-touch mirror and an iPad. The customer then selects clothing from the iPad application and transfers the items on their body’s image on the mirror with a flick of the wrist. Naturally, photos of customers in various outfits can be shared on their social network using emails or SMS (with the purpose of getting live feedback from their friends).

Now you can ask your friend if you should buy something without having to drag them to the store.

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