This is really exciting news for art lovers. The Museum of Contemporary Art in Los Angeles has announced that it will be one of many outlets providing original content for YouTube. MOCA is the first contemporary art museum to associate with a major media company in an online video-programming venture of this scale, and MOCA TV is the first contemporary art and culture channel to be included in YouTube’s new initiative. MOCA TV is scheduled to hit the internet in July with coverage spanning the spirit of the art movement.
The museum’s plans include a documentary-style show about street artists, a weekly news roundup, an “MTV Cribs”-style show that visits artists’ studios, an educational series called MOCA University, an art comedy series, and a show hosted by the antic video artist Ryan Trecartin. The museum’s director, Jeffrey Deitch, had this to say about the new endevor:
“Contemporary art is the new international language, unifying leading creators across art, music, fashion, film and design. MOCA TV will be the ultimate digital extension of the museum, aggregating, curating and generating the strongest artistic content from around the world for a new global audience of people who are engaged in visually oriented culture.”
We are looking forward to what this channel will have to offer. Stay tuned for more details, trailers and content.