Music Marketing 3.0: Sound Graffiti by Kitsuné x CNNCTD+

In celebration of their latest compilation release, titled Kitsuné America, the Parisian record label has installed 15 listening stations around the city of New York.

Featuring upcoming talent from US bands such as DWNTWN, Giraffage, Emil & Friends and Selebrities, the compilation album Kitsuné America was made available to fans in New York City, who could listen for free at one of 15 stations dotted around the metropolis. The devices were fitted to street lights and other vertical structures and featured standard 3.5mm jacks to allow passersby to plug in their own headphones. Visitors to the CNNCTD+ website could view a map of the station locations and once at a dock, they could receive instructions on how to get a free copy of the album at the Kitsuné store, housed at the NoMad Hotel in midtown Manhattan.

Given the theme of the compilation is America, the Sound Graffiti method fittingly enabled Kitsuné fans to experience the music while standing in one of the most iconic US cities. With digital music becoming ever more intangible, are there any other ways to add a more physical aspect to listening? Would you be willing to stop by and listen to the latest from Kitsuné on the streets of NYC?