Its the dawn of a new era. The long waits, camp-out, and sometimes chaotic atmosphere found at sneaker releases will soon be a thing of the past. Perhaps to stemmed the ongoing negative press over its practices for exclusive edition launches, Nike is setting the stage for a new Twitter RSVP system for sneaker releases.
A high tech solution to eliminate all the unfavorable experiences relating to the line-up, the new process also ensures an amount of fairness among all sneakerheads. To start, simply follow the Twitter feed of your nearest Nike authorized dealer or NikeTown retail store. Prior to a major release, Nike will inform potential buyer of a designated date for RSVP. On the said date, stores will begin tweeting time for the RSVP process to begin. Once the RSVP starts, potential buyers must Direct Message the store within 60 minutes and include:
1> Product Specific #Tag Sent Out By The Store
2> Last 4 Digits Of Your ID – State, Passport, Military, or School
3> Your Shoe Size
RSVP confirmation will be in the form of Direct Message from the store to you. Similar to an actual line-up, all sizes will be available via a “first respond, first serve” basis. Customers with confirmed RSVP must present identification and pick up their product in person on the day of the launch.
With the introduction of the Twitter RSVP system, Nike will also ban all midnight in-store releases, in turn, eliminating all line-up and camp-out. While the new procedure only accounts for Nike retail locations and not third-party outfit such as Foot Locker, it is the label’s way to ensure fairness and the safety of its consumers.
The new Twitter RSVP system starts April 19th, as Nike gets ready to launch the Air Jordan XII Retro “Playoffs” on April 21st. For detailed instruction and a list of Nike Store/NikeTown Twitter Accounts, simply see the full disclosure below.
Nike Store Launches – Twitter RSVP
Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitter for launch announcements and frequent updates.
The Twitter RSVP Process:
How do you properly RSVP through DM?
Twitter RSVP Terms and Conditions:
|Store Name||City||State||Twitter Handle|
|Nike Las Vegas||Las Vegas||Nevada||@NikeLasVegas|
|NIKETOWN Los Angeles||Beverly Hills||California||@NikeLA|
|Nike Mall of America||Bloomington||Minnesota||@NikeMallAmerica|
|NIKETOWN New York||New York||New York||@NikeNYC|
|Nike Roosevelt Field||Garden City||New York||@NikeRooseveltFD|
|NIKETOWN San Francisco||San Francisco||California||@NikeSF|
|Nike Santa Monica||Santa Monica||California||@NikeSantaMonica|
|Nike Running Bay Street||Emeryville||California||@NikeBayStreet|
|Nike Running Eugene||Eugene||Oregon||@NikeEugene|
|Nike Running Fashion Island||Newport Beach||California||@NikeFashionIsl|
|Nike Running Fashion Valley||San Diego||California||@NikeFashionVal|
|Nike Running The Grove||Los Angeles||California||@NikeTheGrove|
|Nike Running Lenox Square||Atlanta||Georgia||@NikeLenoxSquare|
|Nike Running South Coast Plaza||Costa Mesa||California||@NikeSCPlaza|
|Nike Running Stanford||Palo Alto||California||@NikeStanford|
|Nike Running Westchester||White Plains||New York||@NikeWestchester|
|Nike Running Westfarms||Farmington||Connecticut||@NikeWestfarms|
|Nike Running Westport||Wesport||Connecticut||@NikeWestport|