The Spring/Summer 2012 season finds Balmain launching a sub-line appropriately titled “Pierre Balmain” whose aim is to present a more casual aesthetic that maintains a “downtown coolness.” Preliminary images reveal signature styles that have been made more accessible, yet still maintain the integrity of the fashion juggernaut. The collection is on point as far as trend and cut are concerned and we believe it will be a hit in the stores. To celebrate, the IFC Mall in Shaghai will be home to a popup shop that will be unveiled March 7 and run for four weeks. Check out images from the collection below.
IFC Mall
No8 Century Ave.
LuJiaZui District, Shanghai
China