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Chasing Brands In 6” Stilettos

The Behind The Scene Truth Is Always A Better Story.

Ever wonder what it takes to transform a brand from fledgling to fierce, to become an “overnight success,” or to simply make bank? For over the last 20 years, Ali Craig has helped brands from around the world and from Main Street to Wall Street fix their branding mistakes to make bank. Ali hasn’t seen it all, but she has seen a lot. In this weekly series, Ali shares with you stories from the road, and stories from brands so that you can learn from their mistakes.

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Chasing Brands In 6” Stilettos