Big Business Isn’t Always Smart Business.

For over the last two decades, Ali Craig has helped brands from around the world and from Main Street to Wall Street fix their branding mistakes to make bank. But in today’s world of online and instant, sometimes the big brands simply go dumb and fail to see the big picture, while other times it is simply a stunt. 

 In this weekly series, we break down what worked, what didn’t, and how small brands can learn when these larger brands simply go stupid.  No matter if you are a consumer, have a side hustle, are a sales professional, or a fellow entrepreneur you too can understand the bigger story at play.